~.a~

COMMISSIONERS' COURT AGENDA REQUEST
PLEASE FURNISH ONE ORIGINAL AND NINE COPIES OF THIS
REQUEST AND DOCUMENTS TO BE REVIEWED BY THE COURT.
MADE BY: Commissioner Williams OFFICE: Precinct Two
MEETING DATE: July 14, 2008 TIME PREFERRED:
SUBJECT: Consider, discuss and take appropriate action on Russ Reid Company
Proposal to work on behalf of Kerr County to obtain funding for various study and road
construction projects.
EXECUTIVE SESSION REQUESTED: (PLEASE STATE REASON)
NAME OF PERSON(S) ADDRESSING COURT: Commissioners Williams, Mr. Odom
ESTIMATED LENGTH OF PRESENTATION: 5 minutes.
IF PERSONNEL MATTER -NAME OF EMPLOYEE:
Time for submitting this request for Court to assure that the matter is posted in accordance
with Title 5, Chapter 551 and 552, Governmerrt Code, is as follows:
Meeting scheduled for Mondays:
THIS REQUEST RECEIVED BY:
THIS REQUEST RECEIVED ON:
5:00 P.M. previous Tuesday.

All Agenda Requests will be screened by the County Judge's Office to determine if adequate
information has been prepared for the Court's formal consideration and action at time of Court
Meetings. Your cooperation will be appreciated and contribute towards you request being
addressed at the earliest opportunity. See Agenda Request Rules Adopted by Commissioners'
Court.

russ reid
June 10, 2008
William H. Williams, Commissioner, Precinct 2
Kerr County
County Courthouse, 700 Main St
Kerrville, TX 78028-7802
Dear Bill:
As promised, enclosed is our executive proposal for government relations services to
Kerr County.
Look it over, and let's determine if it makes sense to arrange a phone meeting for
your leadership with members of our professional staff. We'll gladly discuss your
priorities, and help you determine your chances for success.
We would be honored to partner with Kerr County to help you pursue federal funding
for your priority projects.
I'll give you a call in three weeks to follow up, unless I hear from you beforehand. I
look forward to speaking with you, Bill.
Sincerely,
~.
t
David Phelps-Zin
Senior Associate
Cc: Mark McIntyre, Sr. Vice President/Director, Washington, DC Office

Russ Reid Company • 2000 L Street NW, Suite 350 • Washington, DC 20036 • 202-912-8600 • Fax 202-912-8601

BUSS REID
COMPAtiY
Proposal for Government Relations Services
Presented ~y the Russ Reid Company
,4.
June 09, 2008
~`~-


Russ Reid Gompal~~: Proposed Process & Timif~
Wortcing'With Yau
The Opportunity
Russ Reid proposes to work with Kerr County to secure significant
federal dollars through line-item appropriations for the County's
priority funding needs.
Russ Reid will partner with Kerr County to pursue funding for 2-3
projecu in Fiscal Year 2010.
If properly positioned, Kerr County projects will resonate with
Members of Congress.
The Russ Reid Team
• The primary strength of our firm is that each member of our
professional staff fully understands the federal appropriations
process. Washington, D.C. Office Director, Mark McIntyre, will
provide primary leadership, while Eric Hannis, Vice President, and
our legislatives assistants will provide tactical follow-through on
behalf of Kerr County.
• Our staff truly functions as a team. On a day-to-day basis our core
team, including Mark, Eric, and our legislative assistants, will help
execute legislative strategies and utilize our working relationships
with the Texas Delegation, the Appropriations Committees, and
the Administration on behalf of Kerr County.
• Once a week when the Congress in session, our entire professional
staff gathers for what we call our Team Matrix. Every member of
our firm contributes to the development and execution of
strategies for every client we serve. Kerr County will have at its
service the expertise of 18 specialists in federal appropriations.
Communication/Collaboration
We customize all of our communication to fit with our clienu' needs
and expectations. Our best practices include:
• Regular communication including phone calls and a-mails with your
leadership team to keep you apprised of recent activities;
• Monthly status reports detailing activities, progress, and action
items; and
• Conference calls and/or workshops with Kerr County
administrators and council members, at your request.
Professional Fees, Expense, and Billing:
Our proposed retainer is $10,000/month for a period of one year,
payable monthly in advance.
Our firm works exclusively with non-profits in acost-conscious
manner. Our total out-of-pocket expenses are not expected to
exceed 4% of our fees ($4,800) to cover the cost of travel, long-
distance telephone calls, faxes and courier service.
Return on Investment:
Russ Reid clienu routinely achieve a return on investment ranging
from 3:1 to 7:1, and higher. We believe Kerr County can achieve
similar resulu.
Our Forever Commitmer~
If Kerr County makes. atwo-year commitment to us, we will make a
forever commitment to you. That is, if the County does. not secure
funding in legislation after two years of this process, we will'work on an
expenses-only basis until you do.
.; , ~ re L .
Phase t: Program'PlanriinglStra~e;~ryP~Bt~P-rxient
Objectives:
This vital first phase of our process includes an immersion into your
organization and its current and anticipated projects, prioritization of
opportunities, and development of our legislative strategy.
Key Steps and Deliverables
A. Kick-off and Resource Inventory:
We will conduct an in-depth Resource Inventory to determine and document
your institutional strengths as they relate to pursuing federal support
• Prepare a Resource Inventory outline requesting specific information
related to Kerr County's funding priorities.
• Hold strategy meetings with appropriate senior personnel.
• Focus on existing projects, programs and services, as well as
potential funding opportunities.
• Develop comprehensive strategy to pursue significant federal funding
from the Congress.
B. Develop Funding Proposals:
• Develop themes for proposals.
• Write and produce the prospectus - a marketing document to be
used in Capitol Hill meetings to provide a compelling, persuasive
presentation of the County's projects to the Congress.
C. Plan & Implement Legislative Strategies:
• Devise legislative strategies tailored to the County's strengths and
objectives.
• Investigate existing authorizations for project(s) and draft a specific
authorization if necessary.
• Pursue strategies that coincide with the anticipated legislative agenda
of the Congress.
D. Create Advisory Committee:
• Work with key Kerr County officials and supporters
(Commissioners, Judge, other relevant County administrators and
community leaders) to establish a small Advisory Committee.
• Advisory Committee members to help authoritatively present your
proposals to the Congress.
• Identify and deploy the human resources available to champion the
County's federal government relations program.
E. Introductory Meetings with Members of Congress and Staff:
• Schedule introductory meetings with Members of Congress and staff
in either Washington, DC, or the regional office.
• Highlight Kerr County and the excellent work you do for members
of the community.
• Describe priority projects and express intention to make formal
funding requesu during the appropriations cycle.
~i: ~~'
June 09, 200$
Phase. Z: Implement. Legislative Strategy:.:
Phase 3: Legislation & Follow-up
~ actives:
age in all aspects of securing legislative support for your initiatives.
This critical phase includes making the formal funding requests with
your congressional delegation, and demonstrating the important
benefits federal funding will provide to the County and to the region.
Key Steps and Deliverables
A. Congressional Meetings:
• Meet with the appropriate Members of Congress and/or their key
staff on Capitol Hill.
• Schedule meetings, prepare all briefing materials, and serve as your
staff during meetings.
• Advise, as necessary, on appropriate meeting follow up, such as
letter campaigns, providing additional background information,
making telephone calls, or scheduling subsequent meetings.
• Perform all essential follow-up work necessary to ensure that the
County's interests remain priorities for key Members of Congress
and staff.
• Function as Kerr County's de facto staff in Washington D.C.
B. Draft Congressional Testimony:
• Identify opportunities for key leaders from the County to testify
on relevant legislation pending before the Congress.
~otlight Kerr County's track record of service before the
congress.
• Position your projects for future funding.
C. Member Deadlines:
Each Member of Congress seu their own deadline for submitting
appropriations requests to their office.
• Work with you to identify and meet Member deadlines.
• Complete all necessary documentation on time.
D. Support Letter Process:
• Guide you in the process to secure letters of support for your
projects from Kerr County officials, local business leaders, other
local elected officials, community members.
• Draft support letters and hand-deliver them to the congressional
offices to powerfully strengthen your request.
E. Project Prioritization:
Congressional offices create a priority list of projects selected for funding in
each of the appropriations bills. It is extremely important that your project
makes the list
• Intensify our follow-up with congressional offices.
• Ensure Kerr County's projects make the priority list.
F. Subcommittee Deadlines:
Congressional offices must submit priority appropriations request forms to
appropriation subcommittees.
• Serve as staff to the congressional staff.
• Complete appropriations request forms for the appropriate
tubers of Congress.
:'sure forms are completed accurately and in a timely fashion.
Timeframe: January-April 2009
Objectives:
Continue to organize support for your cause through direct
communication with Members of Congress and staff, as well as
oversight of your team's efforts (both on Capitol Hill and back in your
home district). Ensure that your projects are represented, defended
and protected through Appropriations Committee votes, House and
Senate floor action, conference committee deliberations, and the
President's signature..
Key Steps and Deliverables
A. Organization of Support:
• Identify prominent supporters to make phone calls to key
Members of Congress on your behalf. Some supporters may have
relationships with a Member. `.
. Provide talking points and necessary information for support calls.
. Receive feedback and reports from supporters.
• Continue the support letter process.
B. Reinforce Support:
Kerr County officials return to Capitol Hill for asecond -and possibly third
- round of meetings. This is largely dependent on feedbad< from the
Members of Congress and staf f who are championing your project
. Prepare materials, talking points, requested follow-up information,
and thank you letters.
D. District Work Period:
During the entire month of August and selected weeks throughout the
year, Members and staff travel to their states and districts to work,
vacation, and campaign.
• Invite Members and staff to tour Kerr County facilities so they can
view your priority needs first hand.
E. Passage of Legislation:
House and Senate Appropriations Subcommittees meet together in a
conference committee to reconcile all remaining differences between the
two versions of each of the funding bills. Once they have agreed on a
compromise version, the House and the Senate pass that version in a
Conference Report It is then sent to the President for his signature. At
this time, we will know if your project is included in law for funding
• Handle any requests from Members of Congress and
congressional staff.
• Provide additional information on the County's projects as
requested by Members of Congress and congressional staff.
• Coordinate any necessary support letters and phone calls during
floor action.
F. Perform Federal Agency Follow-Up:
• Serve as your liaison to the relevant federal agencies to secure the
actual release of dollars in a timely manner.
. Guide you through the application stage, leveraging relationships
with program officers in the federal agencies who oversee the
release of funding.
• If necessary, elicit support from the Members of Congress and
congressional staff whose appropriations subcommittees fund the
agencies. If a problem arises, surround it and solve it.
Timeframe: April 2009-January 20.10
Highlights of our Track Record in Higher Educatian
< G ~ a
I~~1kYAS IfJLI
,~.;<
Village of Kiryas Joel, NY secured
$2 million for road improvements;
$600,000 for sidewalk development
improvements; and$500,000
towards construction and equipment
for the Village healthcare center.
SALT LAKE
CQUNTY
Salt Lake County. UT secured $1.5
million to upgrade and consolidate
the Salt Lake Valley Emergency
Communication Center.
r~~
os•~ ~,
Village of Franklin Park, IL secured
$2.4 million for construction of the
Grand Avenue Underpass; $I million
for road improvements; and $500,000
for wastewater infrastructure
improvements.
Port of Los Angeles, CA secured $12
million for the dredging of Main Harbor
Channel; and Section I I language which
allows the Port to be reimbursed up to
$ 15 million a month for a variety of
infrastructure improvements.
City of Marion, IN secured
$1.3 million for water infrastructure
improvements with the Marion Water
Loop and Deer Creek Project.
NYE COUNTY
Nye County, NV secured $1.5
million for emergency and non-
emergency communications
systems upgrades; $500,000 for
Sheriffs communication
equipment; $700,000 for
renovation of the Nye County
The Russ Reid Company Commitment
' As we begin discussions with a prospective client, we look for three fundamental values to support a working
relationship:
First, we must believe in what our client is doing. It would be difficult to do good work if we didn't share our
clients' enthusiasm for their mission. We get involved with our clients and their goals.
Second, the Russ Reid Company believes that our work should be enjoyable -fun both for the client and for
us. This happens best when there is a strong sense of partnership. Our hope is that we can embark on a true
partnership with the`ieadership of Kerr County - a partnership characterized by open, honest communication
and fruitful work. We look forward to this.
Third, the relationship must be profitable -profitable for you and for our firm. You must be able to see
measurable results based on well-defined objectives. Our firm must make a reasonable profit to ensure our
stability. What we do must work for both of us.
Based on our discussions, we know that Kerr County .shares these values'and we believe we have the basis for
a successful partnership.
r Russ- Reid Company
2000 L Street NW #350
Washington DC 20036
Phone 202-912-8600 /Fax 202-912-8601
BUSS REID E-Mail mmcintyre@russreid.com
COMPANY
List of Projects for Federal Grant
Extension of Spur 98 to Bear Creek
Study, design, land acquisition and construction to extend Spur 98 to
Bear Creek over to Freedom Trail.
Fall Creek Crossing
Hydrological study, design and construction of new crossing.
Lane Valley Road/Hermann Sons
Study, design, and land acquisition to widen roads.
Hunt River Road Crossing
Hydrological study, design and construction of new crossing.
Study for Outside Corridor
I-10 to Center Point to Upper Turtle Creek to Freedom Trail to
Southside of Hunt
Contract for GPS location and programming to inventory and evaluate all
Kerr County crossings and drainage structures.
Floodplain Study in A Zone

Checklist for Federal Funding of
Common Transportation Project
Especially Prepared for

~ Russ Reid Company / 2000 L Street NW, Suite 350 /Washington D.C. 20036 / 202-912-8600 / www.russreid.com
Checklist for
Federal Funding of Common Transportation Projects
Projec~Need..........~...... ................................................................................................................... Estimated Cost
Roadway/Highway/Railway/Bridge Design, Construction, and Improvements
^ Roadway/Highway Construction, Paving, Resurfacing, Widening ...........................................................................
^ Railway Infrastructure ...................._..............................................................................................................................................
^ Bridges/Tunnels/Overpass/Underpass .................................................................................................................................
^ On ramps /Off ramps ..................................................................................................................................................................
^ Curbs ..................................................................................................................................................................
^ Design/Engineering/Planning/Impact Studies........_ .........................................................................................................
9 Pr Pe y .....................................................................................................................................................
^ Ac uisition of o rt '°•'••""
^ Drainage ................................................................................................................................................................................................
Transportation Safety Projects
^ Guardrails and other safety features ...................................................................~................................................................
^ Intelligent Transportation Systems ..................:.....:..............:..............................................................................................
^ Seismic retrofit ................................................ ... ..... ... .............................................................
^ Guardrails and other safety features ..................:.:::............................:::.............................................................................
Mass Transit/Commuter Projects
'+' ^ Light Rail .....................................................................................................................................................................................:.........
^ Ferries ...................... .........,........ ............. ....................... ..............,........:.:..................... ........:......
^ Docks ................................... ............................... ......... .................. ........................................................................
^ Buses, Facilities, and equipment ..........~ ...... ..:.........:.............................................. ......... ......... ...............
^ Fare Collection Systems ...............................................................................................................................................................
^ Intelligent Transportation Systems .........................................................................................................................................
^ Congestion reduction/HOV improvements ......................................................................................................................
^ Parking facilities ................................................................................................................................................................................
Beautification/Recreation Projects
^ Streetscape Improvements .........................................................................................................................................................
^ Scenic byway development and restoration .....................................................................................................................
^ Pedestrian walkways (sidewalks, overpass, underpass, etc.j .......................................................................................
^ Bike trails /Pedestrian trails ......................................................................................................................................................
^ Historic Preservation,/Rehabilitation.........._._ ......................................................................................................................
^ Environmental Mitigation ...........................................................................................................................................................
`- ^ Other transportation projects: •••••••••••••••••••••••••••••
Russ Reid Company / 2000 L Street NW, Sulte 350 /Washington D.C. 20036 / 202-912-8600 / www.russreid.com
russ reid
June 5, 2008
William H. Williams, Commissioner, Precinct 2
Kerr County
County Courthouse, 700 Main St
Kerrville, TX 78028-7802
Dear William:
Thanks for the opportunity to discuss how Russ Reid could partner with Kerr County in
order to secure significant federal dollars through congressional line-item earmarks.
As promised, I have enclosed our Checklist for Federal Funding of Common Municipal
Projects, along with our capabilities packet for your review.
It is the Russ Reid Company's mission to "serve organizations that serve people." Founded
in 1964, we have been fortunate to work on behalf of the Village of Franklin Park (IL), Port
of Los Angeles (CA), County of Salt Lake (UT), Nye County (NV), Baltimore City Public
Schools System (MD), Wellpinit School District (WA), City of Green River (WY), Village of
Kiryas Joel (NY), City of Conyers (GA), City of Pleasanton (CA), and many others.
Since opening our Washington Office in 1994 our clients have established an extraordinary
record of achieving their federal funding objectives. The vast majority of our clients are
~"" funded in the first year.
In recent years, our clients' earmarked grants have ranged from about $250,000 to $12
million.
Look over the checklist, and let's talk about your projects! If it makes sense, I'd be happy to
arrange a phone meeting with members of our professional staff. We'll gladly discuss your
priorities, and help you determine your chances for success.
I'll give you a call shortly to follow up. I look forward to speaking with you, William.
Sincerely,
ti
z
David Phelps-Zin
Senior Associate
Cc: Mark McIntyre, Sr. Vice President/Director, Washington, DC Office

Russ Reid Company • 2000 L Street NW, Suite 350 • Washington. DC 20036 •202-912-8600 • Fax 202-912-8601
www.russreid.com